Fintech platform streamlines payroll integration and data insights, improving employee retention and financial stability

Santa Monica, CA (April 15, 2025) – The American Fintech Council (AFC), the premier industry association representing responsible fintech companies and innovative banks, today announced the addition of Rain Technologies as its newest member. Rain is a provider of employee-centric financial wellness solutions, offering Earned Wage Access (EWA) and a suite of financial benefits to middle-market and enterprise organizations nationwide. Rain enables employees to access their earned wages instantly, fostering financial stability and creating a responsible alternative to high-cost predatory lending options. As an AFC member, Rain will collaborate with other responsible fintech innovators to advance financial inclusion and promote responsible EWA solutions.

“Rain is a leader in providing innovative financial solutions tailored to the needs of the modern workforce,” said Phil Goldfeder, Chief Executive Officer of AFC. “Their platform gives employees greater financial flexibility and stability, while giving employers better tools for managing their payroll. We are thrilled to have Rain join AFC and contribute to shaping the future of responsible EWA solutions for workers and employers.”

Rain's platform seamlessly integrates with existing payroll systems, enabling employees to access their earned wages through a user-friendly mobile app. This instant access helps employees manage unexpected expenses, avoid overdraft fees, and break free from the paycheck-to-paycheck cycle. For employers, Rain’s platform streamlines data collection and dashboard creation through integrated data connectivity, payroll processes, and employee experience workstreams. This comprehensive approach directly translates to increased employee retention, a higher volume of qualified job applicants, and enhanced employee engagement.

“Rain’s mission is to empower employees with the financial tools they need to thrive, improving their overall financial well-being and alleviating stress,” said Alex Bradford, CEO and co-founder of Rain. “By providing instant access to earned wages, we are not only addressing immediate financial needs but also fostering long-term financial security. Our partnership with the American Fintech Council will help us connect with other responsible innovators as we work to meet the evolving needs of working people.”

A standards-based organization, AFC is the premier trade association representing the largest financial technology (Fintech) companies and innovative banks offering embedded finance solutions. AFC’s mission is to promote a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.

About Rain
Rain is the trusted leader in employee-centric financial wellness solutions, serving middle-market and enterprise organizations nationwide. Through a comprehensive suite of offerings, including earned wage access and an array of financial wellness benefits, Rain seamlessly integrates into any organization’s existing infrastructure, providing the flexibility essential for effective financial management. Rain’s mission is to empower employees to reach financial freedom. At Rain, financial freedom means being able to afford everyday life without stressing about pay dates or pay cycles. Visit www.rainapp.com to learn how to elevate your workforce’s financial wellbeing with Rain.

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