‍With their mission to give everyone the power to make their best financial decisions, MoneyLion empowers people to take control of their financial lives with innovative financial products, content, and marketplace solutions

AFC is paving the way for responsible fintech companies to demonstrate clear standards for the industry’s path forward

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Washington, D.C. (July 31, 2024)– The American Fintech Council (AFC), the premier industry association representing responsible fintech companies and innovative banks, today announced that MoneyLion has joined the AFC as its newest member. MoneyLion, a digital ecosystem for consumer finance that empowers everyone to make their best financial decisions, joins the fastest growing fintech association comprising responsible innovators delivering critical access to financial services.

“MoneyLion empowers millions of families to take control of their financial future, unlocking countless possibilities for people long forgotten by traditional financial institutions,” said Phil Goldfeder, Chief Executive Officer of AFC. “Responsible fintech companies like MoneyLion are building the true future of finance — honest innovations that make financial services and education more accessible for all.”

With more than fifteen million customers, MoneyLion provides personal finance products, tools, and features designed to make financial services more inclusive, transparent, and accessible to everyone. MoneyLion is a marketplace-first provider, offering borrowing, saving, credit, and banking solutions with both 1st-party and 3rd-partyproducts, complemented by curated and original money-related content that delivers actionable insights and guidance.  Additionally, MoneyLion provides innovative embedded finance marketplace solutions that match consumers with personalized offers from its partners, providing convenient access to an expansive breadth of financial solutions that enable consumers to borrow, spend, save, and achieve better financial outcomes.

“We are excited to join the AFC and look forward to collaborating with other fintech industry leaders to advocate for policies that drive financial inclusivity and innovation for millions of Americans,” said Dee Choubey, Founder and Chief Executive Officer of MoneyLion.  “MoneyLion has long been committed to bridging the financial literacy and financial access gap for hard-working Americans, and we share in the AFC’s aims of providing better financial opportunities and outcomes to consumers.

About AFC

A standards-based organization, AFC is the premier trade association representing the largest financial technology (Fintech) companies and innovative BaaS banks. Our mission is to promote a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.

About MoneyLion

MoneyLion is a leader in financial technology powering the next generation of personalized products, content and marketing technology, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action. In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience.

MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

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