National lender helps professionals and institutions achieve greater financial flexibility with personalized financial solutions‍

Fort Lauderdale, FL (January 16, 2025) – The American Fintech Council (AFC), the premier industry association representing responsible fintech companies and innovative banks, today announced the addition of BHG Financial (BHG) as its newest member. Since 2001, BHG has provided professionals, consumers, and institutions across the country with tailored and innovative financial solutions. By holistically analyzing customers’ financial history, BHG streamlines the lending process to develop flexible, personal, and future-focused solutions at a more rapid rate than traditional lending. Holding themselves to the highest regulatory standards, with a strong focus on risk and compliance, BHG will be an important voice promoting AFC’s mission of responsible financial innovation and access to financial services.

“BHG Financial is a national leader in customer-centric consumer and institutional lending, and is constantly raising the bar for tailored financial services creating important access to credit,” said Phil Goldfeder, Chief Executive Officer of AFC. “Like AFC, BHG is committed to the strongest industry standards that creates safe and affordable consumer options without stifling innovation or compromising on consumer safety. We are excited to welcome them to AFC and look forward to working together to inform transparent regulations that enable further innovation.”

Founded to serve the medical industry, BHG has since expanded its services to cater to high-earning professionals across a variety of industries, in addition to offering funding through its Institutional Network program for financial institutions and Venture Capital program for fintech entrepreneurs. BHG’s lending decisions are informed by data and analytics to streamline customers’ application processes, which was further enhanced in 2021 by the development of its proprietary automated Loan Origination Solution (LOS). Since its founding, BHG has originated over $20 billion in loans.

“At BHG, we are dedicated to providing our customers with unparalleled lending options while uplifting the responsible fintech and banking ecosystem,” said Albert Crawford, CEO, Chairman, and co-founder of BHG Financial. “We are thrilled to join AFC and the likeminded community it has built to continue our commitment towards best-in-class service for professionals and institutions across the country.”

A standards-based organization, AFC is the premier trade association representing the largest financial technology (Fintech) companies and innovative banks offering embedded finance solutions. AFC’s mission is to promote a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.

About BHG Financial‍

BHG Financial (BHG) is a national leader in providing financial solutions to professionals and financial institutions. Since 2001, BHG has provided over $20 billion in loans, helping customers achieve greater financial flexibility in their business and personal lives. With customizable financing, a simplified process, longer loan terms, and personalized service, BHG Financial's approach to lending sets it apart in the market. BHG Financial also provides high-quality assets to over 1,650 national banks that are members of its Institutional Network, one of the largest in the country. Members have access to BHG's state-of-the-art loan delivery platform and premium regulatory services. BHG Financial is partially owned by Pinnacle Bank (PNFP) and has headquarters in Fort Lauderdale, Florida, and Syracuse, New York. To represent the company's growth and dedication to continuously expanding its services, Bankers Healthcare Group became BHG Financial in 2021. For more information, visit https://bhgfinancial.com.

‍